I didn't start Havenly because I had a team, a business degree or a perfectly mapped-out plan. I started it because I'm a mom of 3 daughters, I was tired of makeup remover wipes that fell apart before the job was done, and I knew there had to be a better way.
That's the real story behind a beauty brand I believe is one of the most important being built right now.
Maybe you've wondered what makes Havenly makeup remover wipes different from everything else on the shelf. Or maybe you're curious how a woman launches a beauty brand on her own while raising 3 kids. Either way, you're in the right place, because I'm going to tell you everything.
The Problem With Makeup Remover Wipes Nobody Was Fixing
Before I get into why I started a beauty brand as a mom of 3, you need to understand the problem I was solving.
Standard makeup remover wipes haven't really changed in decades. They're too small to cover a full face and too thin to hold together for one use. They leave residue, they can irritate your skin, and you end up grabbing 3 or 4 of them just to finish. If you wear full coverage foundation, eyeshadow, mascara and lip color, you know how annoying that is every single night, and it costs you time and money.
Over the last 10 years the beauty industry has launched thousands of new products. New foundations, new serums, new Gen Z skincare routines, something new in pretty much every category. But makeup remover wipes, which almost every woman uses daily, got left exactly where they started.
I saw that gap as a founder, as a customer and as a mother, and I wasn't going to leave it there.
What Makes Havenly Makeup Remover Wipes Different
So what actually sets Havenly apart from every other makeup remover wipe out there? A few things.
First, Havenly wipes are bigger. You get a full-size wipe that covers your whole face in fewer passes, which saves you time and cuts down on waste.
They're also thicker. No tearing, no falling apart halfway across your cheek. One wipe holds up from the first swipe to the last, whether you're taking off a light no-makeup look or a full beat with waterproof mascara and long-wear foundation.
And they're designed for the Gen Z beauty consumer. Gen Z is the most ingredient-aware, results-focused and brand-skeptical generation the beauty industry has ever seen. They won't settle for a product that underdelivers. They read labels, they post reviews and they call brands out. I built Havenly from the ground up to meet that standard, because I hold myself to the same one.
So if you're looking for the best makeup remover wipes for Gen Z skin, including sensitive skin that reacts to harsh ingredients and cheap materials, Havenly is the answer the market has been waiting for.
Why I Started a Beauty Brand as a Mom of 3
People ask me all the time how I do it. 3 companies, 3 daughters, 0 co-founders, 0 days off.
Honestly? I don't have a choice. I'm not complaining when I say that. I'm saying it because necessity is the strongest fuel I know, and building a beauty brand as a mom of 3 has sharpened my priorities in a way no business school could.
My daughters are Valentina, Mili and Scarlett, and everything I'm building is for them to see. I don't mean something they'll inherit someday. I mean something they get to watch happen right now, in real time. I want them to grow up knowing what it looks like when a woman bets on herself and builds something real.
Havenly is a big part of that. I don't treat it like a hobby or a side hustle. It's a global consumer beauty brand being developed for retail shelves around the world, and I give it the seriousness that kind of vision deserves.
Being a mom of 3 also means I don't waste decisions. Every manufacturer I negotiate with, every formulation I review, every packaging choice I go back and forth on, I do it with one purpose in mind: build a product I believe in and a business that lasts.
Havenly Is Built for Women Who Expect More
The Gen Z skincare routine looks a lot different than it used to. Today's customer can tell right away whether a brand was built with her in mind or just slapped a trendy font on old packaging. Gen Z beauty buyers stay loyal to what feels authentic. They back founders with real stories, and they talk up brands that actually solve problems.
That's exactly who I built Havenly for.
Bigger wipes, a thicker texture and a formula made with sensitive skin in mind. They're made to work the first time, so you're not standing at your bathroom sink at midnight going through 5 wipes to take off one face.
That's what the best makeup remover wipes for Gen Z should look like, and that's what Havenly is.
The Bigger Mission Behind Havenly
I'm a founder, a mother and a woman who has built her life on one belief. You don't wait for someone to hand you the opportunity. You build it yourself.
Havenly is one piece of a bigger empire I'm building from Boca Raton, Florida. I'm also the founder of VIXA, a next-generation dating clarity app built for women, and LUMAPROMPT.AI, a premium platform of human-written prompts for women who want better results from their AI tools.
They're 3 brands in 3 very different categories, with one mission: make products that respect women's intelligence and solve real problems with real quality.
Havenly sits right at the center of that, because it came from the most personal problem I had. A thin wipe that didn't work, sitting in my bathroom, and the conviction that I could do better.
So I did. And I'm only getting started.
Follow the Havenly Journey
If you're tired of makeup remover wipes that don't work, your fix is on the way. And if you're a female entrepreneur watching a mom of 3 build a beauty brand from scratch and wondering how it gets done, I'm documenting all of it in real time at lisahaven.co.
Follow along and share this post. Send it to every woman you know who has tossed a shredded wipe in the trash and thought there had to be something better. There is.
Havenly is what makeup remover wipes for Gen Z should have been all along. The brand is being built, the shelves are coming, and I'm not slowing down.
Follow Havenly: havenly.co
Read the founder's journey: lisahaven.co
AI tools built for women: lumaprompt.ai
Dating clarity for women: vixaapp.ai
"I got my start by giving myself a start."
~ Madam C.J. Walker